The watch that born 30 years ago and changed the world is having an anniversary. In 1983 the first of 12 models of Swatch watches made its debut. Remember Swatch?! When members of CwW were younger, the style was to wear multiple Swatches on your arms...but we digress. They were funky, bright, and works of art in some cases.
Today, after three decades of sly wit, audacious innovation, and playful provocation, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind- the impossible, incredible story of swatch.
SWATCH Est.1983 boasts a transparent plastic case and strap along with a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice in black, And printed in gold on the bold silver band are the 30 years from 1983 to 2013.
1983 is definitely worth a long look. Every year since, has brought innovative breakthroughs from Swatch, with new technologies and ground breaking designs. In the 30 years since, the watch brand has designed and created nearly 5,000 different models. As most watch collectors know, every piece in their collection tells a story and the Swatch story, is far from over.
Swatch is also celebrating the grand re-opening of their store in the Ala Moana Center in Oahu on September 21st from Noon to 3pm. Stop by and meet Swatch Pro Team surfer Kassia Meador. If you're in the area, check it out and tell the great Swatch folks hello from Team CwW!
Check out ALL that Swatch has to lust after at: www.swatch.com
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